SalesSOP5 min read
Group Inquiry Procedure
Capture and route group demand before the opportunity disappears.
PRIMARY ROLEFront Desk & Sales
USE WHENNew Group Lead
Operating standard
- 01
Thank the caller and capture name, company, phone, email and preferred contact method.
- 02
Record arrival, departure, room count by night, room type and decision date.
- 03
Ask the group purpose, location needs, rate expectation and competing hotels.
- 04
Capture meeting, food and beverage, parking, bus, billing and accessibility needs.
- 05
Do not promise rate or availability outside approved authority; state the response time.
- 06
Enter the complete lead immediately, assign an owner and confirm receipt with the prospect.