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SalesSOP5 min read

Group Inquiry Procedure

Capture and route group demand before the opportunity disappears.

PRIMARY ROLEFront Desk & Sales
USE WHENNew Group Lead

Operating standard

  1. 01

    Thank the caller and capture name, company, phone, email and preferred contact method.

  2. 02

    Record arrival, departure, room count by night, room type and decision date.

  3. 03

    Ask the group purpose, location needs, rate expectation and competing hotels.

  4. 04

    Capture meeting, food and beverage, parking, bus, billing and accessibility needs.

  5. 05

    Do not promise rate or availability outside approved authority; state the response time.

  6. 06

    Enter the complete lead immediately, assign an owner and confirm receipt with the prospect.