SalesSOP5 min read
Sales Lead Response Time Standard
Create a visible response expectation so valuable hotel inquiries do not age without ownership.
PRIMARY ROLESales Coordinator
USE WHENNew Sales Lead
Operating standard
- 01
Capture the full inquiry, source, decision timing and contact method immediately on receipt.
- 02
Acknowledge the prospect within the hotel’s approved response window, even when a full answer is pending.
- 03
Assign one accountable owner and a next-contact deadline before the end of the current work period.
- 04
Escalate leads that exceed response time, include high value or require unavailable information.
- 05
Record first response, qualification status, next action and disposition for conversion review.